There are far too many times when you start a new business, you want to do everything by the books. This can lead to a lot of new business owners making their web pages too informal and not capable of connecting with their intended audience.
Even though when you are constructing a website for your company, you need to make sure the potential clients understand what they are getting with your company, it is also very vital to make sure that your website leaves them with an impression.
A good way you can do that is by making a personal connection with them when they visit your webpage. Luckily for you, there are plenty of ways you can make that happen.
Let the Clients Know Who You Are
The best thing you can do to create that personal touch to your business website is having a tab that is directly related to who you are and what you care about.
While this may sound like a classic business tab that states to the viewer what the morals and standards are of the company, this is similar but different.
In this “About Me” tab you are going to want to make it all about you personally. Let your potential clients get to know you as a human being.
In this tab, you can tell them what inspired you to do what you are doing now. You can tell them where you come from, your likes, your dislikes, and everything in between.
This may not seem like a big deal but a lot of business is done through a personal lens. If someone clicks with you personally, they are more likely to join you in business.
If a potential client feels they can trust you, you are in. There is nothing more personal than trust.
Make Your Info Personal
Besides letting potential clients know about your personal life, you can also feed them information that will make them feel like you understand them as well.
Instead of just having paragraph after paragraph listing what you do and what you offer, you change the article to video which will allow you to put any personal touches or fancy edits while still allowing you to let them know critical information.
This type of information portal can allow a web page visitor to feel as if you are talking to them directly instead of having them feel as if they are reading an informational packet on their computer.
In the end, business is more personal than society is made to believe. You can be the best salesman in the world but if a potential client does not get a trusting vibe from you, they will look another way.
So when you are in business, it is vital that you open yourself up and let people in. You can pick and choose what info you want to tell people but it is important you connect with them. Because when you do, you will see your business start to boom.