In the world of digital marketing, you must stay a step ahead of your competition to make your product or service stand out and create a competitive edge for your brand.
However, not everyone knows the ‘secret’ behind creating a winning selling pitch that can help attract potential investors and buyers.
Even if your product or service is top-notch, weak marketing and sales decks will keep it from gaining recognition.
Take a look at this guide to learn how to create an eye-catching and effective sales deck.
Step 1: Storytelling is Key
Every successful sales deck revolves around a powerful narrative or a story that catches the viewers’ eyes.
While providing a problem and an effective solution is the one-stop formula to float a sales deck, building it around a narrative can make it stronger.
For example, explain how your customers’ life was before they got to know about your product, and focus on how their lives have changed once they started using it.
Playing around emotions and feelings is another effective storytelling tactic to create an eye-catching sales deck.
Your product should act as the main hero or key element in your sales deck.
Step 2: Understand and Analyze the Ideal User
Your product and service are meant for a particular set of people or users. To urge them to buy it, you should understand and analyze their thought process, online behavior, demographics, and several other attributes.
If you know who is going to buy your product, you can tweak your sales deck to suit their needs. Their age, gender, employment status, location, and other similar factors should be taken into consideration when conducting your user research.
It can also help you enhance your product or add new features in the upcoming version.
In return, this will increase your chances of successfully selling your product and earn a huge profit. Remember, the customer is king.
Step 3: Highlight the Main Benefits
This is another effective way to compel potential users into buying your product. Tell them why and how your product can improve your customers’ lives.
While highlighting the main benefits is crucial, you should not make an extensive list of the features that the product offers.
Just narrow it down to the three main benefits of the product that will catch your buyer’s eye.
In other words, give them three solid reasons to buy your product or service. Failing to do so will entirely defeat the purpose of drafting a sales deck.
So, stick to the main benefits.
Step 4: Consider Relativity
The product you sell should reflect and relate to your brand and its values. Some companies do not pay attention to this aspect and end up applying just their brand logo on the sales deck.
While it does show that the sales deck is designed to promote a certain product, the investors and buyers will not be able to relate to the brand.
This can result in a major loss.
Whether it’s the visual appeal, motto, or identity, make sure that the product and sales deck relate to your company.
Use your brand’s color palette, hidden messages, and other identity elements to make a powerful sales deck.
Step 5: Use Customer Testimonials
Use customer testimonials and social engagement as strong proof to build trust in potential buyers.
Since buyers are often convinced with the viewpoints and statements of other users, it can be an effective way to put your product on a pedestal.
While customer testimonials are needed to strengthen your sales deck, make sure that your product adheres to the adulation it is receiving.
You do not want to build a wrong impression around your product as it can weaken your customers’ trust in your company.
In the end, it can affect your brand’s credibility. Your product’s authenticity and effectiveness should be legitimate.
Step 6: Customize and Personalize Your Presentation
Lastly, you should customize your presentation to make it more appealing. Some digital marketers and sales managers believe that using a premade template is equivalent to cheating.
However, using an industry-based template and customizing it to your needs is an authentic and sure-shot way to grab your users’ attention.
The colors, fonts, visuals, and other elements should be changed to customize them based on your brand’s identity.
Your presentation should also reflect your industry. For instance, if your company represents a B2B entity, using a template for a SaaS business will not be as powerful.
The next time you are in charge of building a strong sales deck, keep these steps in mind. This practical guide will help you impress and persuade your buyers and investors.
The way you design your sales deck will also determine the success of your product and the profit you earn once it is made available on the market.