Online PDF Customisation: Enhancing Documents with Images

In today’s time, many people emphasise the visual representation of documents, be it a presentation or some analytics report. Due to this, a lot of people now look to customise their documents by adding images.

Whether you are creating a report, presentation or brochure, adding images can uplift the overall visual appeal of the document and make it more effective. 

In this article, we will discuss the art of utilising an online PDF editor to incorporate images to make professional documents and some strategies to add photos in PDF.

Advantages of using images in document

Images have made it quite easier for us to convey complex ideas and information most easily and effectively. They make documents not only visually appealing but also memorable and engaging. Here are some key advantages of using images in documents.

  • Improves visual appeal: Images are quite a great way to capture the attention of the audience as they help to illustrate concepts in a much easier way than text.
  • Showcases professionalism: With well-selected images, you can easily take professionalism to the next level for your documents while establishing trust and credibility with your audience.
  • Higher retention rate: As per the psychology principles, audiences are more likely to remember images and graphics. If you add an image to PDF online, it can help you improve the overall retention rate.

How to add images to PDF documents?

Adding images to PDF documents is quite easy with tools like Adobe Acrobat. Here is the step-by-step guide that will help you easily add photos in PDF documents while offering customisation and flexibility.

Step 1: Launch Adobe Acrobat and open the file where you want to add the image.

Step 2: Get all the images at a specific location on your computer. If images are not available, you can download them from the internet.

Step 3: After your file is opened, navigate to the “Tools” menu and choose the option “Edit PDF > Image”.

Step 4: In the “Add Image” prompt,  click on the “Browse” Option and choose the image from the desired location. Click open once selected.

Step 5: Place the image at the appropriate location. There are two options through which you can add images. 

  • Option 1: Click on the desired segment to add the image to the page.
  • Option 2: Drag and resize an image to the page where it’s needed.

Step 6: Fine-tune all the images you add. Here are some important settings through which you can fine-tune it.

  1. Repositioning: Click and drag the image to the required spot.
  2. Resizing: Click and drag the corners to change size. Additionally, you can hold “Shift” to maintain the image ratios.
  3. Rotation: you can rotate your image vertically, both left and right.
  4. Adjust Opacity: By sliding the Opacity Bar, you can select the transparency level of your images.
  5. Fine-tuning appearance: Adjust appearance settings like brightness level, contrast and saturation to improve image visual aesthetics.

Best practices to follow when adding images to PDF

It is important to ensure that your images fulfil the certain criteria mentioned below.

  1. It is recommended to use images of 72 DPI and 300 DPI for web view and print, respectively. This will help you to prevent pixelation when you print or zoom documents.
  1. You should use PNG for transparent graphics, JPEGs for images and SVGs for PDFs. These are battle-tested formats of images that are widely used.
  1. By optimising the size of the image, the turnaround time to share PDF becomes quite faster.
  1. It is essential to add alt texts to the images since they provide descriptions when the image doesn’t load due to any error.
  1. Once you add the image, do not forget to test it on various platforms and devices to ensure that its layout is not impacted after adding images.

By following these best practices, you can ensure that the images are added without any compromise on the overall quality of the PDF document. 


Business professionals look forward to adding images to their PDF documents to make them visually appealing and professional. It offers numerous advantages, such as user-friendly documents, visual appeal, and a lot more.

Using different tools like Adobe Acrobat, you can quickly add an image to a PDF online without hassle. However, while you add an image, ensure that you follow a strategic approach to enhance the overall visual quality and aesthetics of the PDF file.

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