You do not have to be a web developer to build your website. Thanks to technology and innovation, several platforms allow users access to dozens of templates and themes, making it easier to create and design one for their business.
These platforms make it easy for non-coders to develop a professional-looking online portfolio that guarantees conversions in a matter of minutes.
A website building platform is a tool you can take advantage of when constructing company websites, and their algorithm helps handle all the coding requirements involved.
These tools help free a business owner from all the manual code editing and modification engaged in creating a functioning and appealing website, and there are hundreds of them at your disposal.
Web hosting companies provide small businesses with proprietary online tools to build private sites, while others opt for the offline software approach, which creates and publishes pages on any host.
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This article aims to educate you on the four best platforms to take advantage of for web building in your organization.
Aspects to Consider When Choosing the Best Website Builder
It would significantly help if business owners identified the primary purpose of their platform first, as they will have a better chance of making the right decision. Here are the things you should consider when choosing the best platform for your business.
- Pricing
Pricing always plays a significant role in any scenario where there are two or more competing parties. In our case, the website building platforms are vast, meaning that your ideal option is the one that offers the best value for the price. Consider the number of free services provided by each provider, their differences, and the priced packages they can provide for your organization.
- Ease of Use
Beginners mostly favor non-technical website builders since they are easier to use, making the entire process more straightforward. Despite being non-technical, the tools must feature powerful editing tools, various editing options, and drag-and-drop functionality for better manipulation when building your website.
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- Design and Features
Your selected website builder should offer you access to as many professional website templates and other features as possible, as they will play a crucial role in improving your website’s appeal. These features can include third-party marketing tools like Google analytics to help in managing your daily traffic.
- Customer Support
Customer support is another aspect you need to be careful with when deciding on the website builder platform.
Challenges requiring professional input are inevitable when dealing with an online platform, and that is why you need to side with a prospect that guarantees quick response and fixed times. Confirm if your option offers 24-hour support to validate their reliability before entering into a contract.
4 Top-Rated Web Building Platforms
Choosing a website builder might seem like a simple task. However, because of your online presence’s impact on your marketing strategy, it would help if you invested more resources when selecting the team to handle your creation and designing requirements. Here are the four best platforms for web building you should consider.
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Wix
Wix is among the most famous web-building platforms in the world. It is a cloud-based platform that allows its users access to dozens of premium themes and templates and powerful features that are easy to use.
The software guarantees a pleasing outcome, eliminating all the hassles involved in creating your web profile. One of the most significant advantages of using Wix is that you do not have to pay for hosting since it is a fully hosted platform.
There are hundreds of professional templates available on their database, and each is fully editable thanks to the intuitive drag-and-drop functionality. The platform also features free and paid apps, allowing users to add more functionality to their websites, making them even more unique and user-friendly.
WordPress
WordPress is the most popular website builder globally, with over 41% of the world’s websites hosted by their platform. It’s most famous for incredible scalability, powerful features, and easy manipulation, complementing its affordable provision of services. Unlike other builders, WordPress features an open-source configuration that allocates complete control of the website to you.
WordPress plugins are an attractive feature only available when using this platform, and they give you access to over 58,000 plugin options. You can also create multi-lingual websites thanks to the translation feature, which covers various languages. As far as pricing is concerned, it is the cheapest in the market, making it a favorite for many.
Web.com
Small businesses across the globe seem to appreciate web.com as a website-building platform for their organizations. This tool is among the easiest to use on the market, and its prices are fair, allowing anyone without the coding skills to take advantage of it.
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Its powerful drag-and-drop feature accounts for easy manipulation for business owners, evading all the technical aspects of the task. The platform gives users access to thousands of pre-made websites and powerful customized features to ensure they meet their needs.
All the websites created using their templates are entirely mobile-friendly and give you a customization option for the different devices. Although it is an excellent choice for small businesses, it would be helpful to note that companies are restricted to 50 products.
Constant Contact Website Builder
The Constant Contact Website Builder is an AI-powered platform that can handle creating and designing a website in a few minutes. It is a delight to many business owners, primarily because its email marketing service currently tops globally.
An artificial design intelligence feature allows users to create unique designs featuring personalized content suggestions and images.
The platform guarantees mobile-friendly websites, 24/7 live support, a premium logo maker, and website analytic tools to simplify your management responsibilities. Before deciding on this option, it would be wise to consider that its ecosystem is small, meaning third-party add-ons are currently unavailable.
Final Thoughts
Web building platforms make the task of creating and designing a website significantly easy. Businesses that opt to take advantage of these tools should understand what to look for to get a better chance of making an informed decision.