In the crowded online world, getting the attention of potential customers is becoming increasingly difficult. That’s why it’s of premium importance to have an efficient marketing strategy, the one that would get you noticed. One of the most effective ways to score good Google ranking is through high-quality link building.
Landing on the first page of the search engine requires a certain amount of dedication, research, and first-rate content. Once upon a time, it was all about quantity but today, it’s all about trustworthiness. To be at the top, you have to prove yourself as a credible and relevant source of information.
Let’s take a look at 7 link building strategies that will help your website promotion.
1. Use Guest Blogs to Your Advantage
Guest blogging is in essence a quid pro quo situation. You will provide a top-notch piece of content, adding more value to a blogger’s page, while also increasing the visibility of your brand.
The way to do it is by embedding links in the said text that would redirect readers to your site and by publishing it on relevant and successful online platforms.
Following specific guidelines will be rather helpful if you decide to build the traffic this way. Make sure you’re posting in your niche so the readers would be interested in what you have to offer. Also, that website must have big engagement rates, high domain authority, and guest content that is shared regularly.
Backlinking is one of the most important factors when it comes to search engine ranking. Many software tools can help you with building a proper marketing strategy in this regard.
As mentioned in a blog post about guest posting service from SEOJet, using a backlinking tool can help you get an insight into your top-ranked competitors and increase your organic traffic significantly. The software will provide you with the best possible solution for the anchor text and help you build brand trust with Google.
2. The Perks of Social Media
Living in a world that is so driven by social media, it comes as no surprise that these platforms have a big role in SEO development. They have taken the marketing process to the new level and provide brands with a whole new link building avenue.
Using these media outlets will boost your engagement rates. However, it’s important to have the right kind of people following you aka those who are interested in what you bring to the table. Those are the ones who will click and share your post. It’s needless to say, that this will lead to bigger website visibility as well as activity and result in better SERP standing.
3. Broken Link Building Tactic
This is a reliable and convenient marketing strategy, especially if you don’t have a lot of time on your hands. Actually, it’s one of the simplest ways to bring more exposure to your site.
From time to time, you will click on a certain link, and that horrible Page Not Found 404 message will appear on your screen. That’s what we call a broken link. They can happen when the page in question doesn’t exist anymore or for various other reasons.
Not only will they diminish the user experience, but they will also hurt the site’s SEO.
However, this also provides marketers with a brilliant opportunity to publicize their brand. Simply, contact the webmaster, tell them about your finding and provide them with a suitable replacement (the link to your webpage).
But be aware that you are probably not the only one using this tactic and that getting a Yes for an answer might not be easy. That’s why you need to run regular backlink checks on content covering your business niche.
4. Keep an Eye On Your Competitors
The strategy would not be necessary without the existence of the competition. As a motivating factor, the rivalry plays a big role in the business and any other arena. Don’t be discouraged by the success of your competitors, but learn from them.
If their ranking is better than yours that means they are doing something right. Do a competitive analysis of their content and find out what are the keywords they are using and where their links are coming from.
This will give you an insight into what practices are giving the best results and you can then try and replicate them.
5. Power of Reciprocity or Link Roundup
Networking is very important in business. It can create new opportunities that will boost your career development and bring you success. Connecting with people on a professional level can very often be beneficial for all parties involved.
As a strategy, link roundup will allow you to show other bloggers the appreciation you have for their work and get their attention. Basically, you have to give some to take some.
But we are talking about creating high-quality content and incorporating relevant links. Always start with the blogs that have sent you traffic. That way, your chances of getting the same recognition by the blog owner are much greater.
6. Create Content Pillars
Pillar articles are generally longer than 500 words and have the goal to teach the reader something. They are valuable in the long-run. Why? Because they are always current. So, it’s good to have as many of them as you can on your blog.
They will always bring new readers and will not lose the backlink appeal over time. With the growing number of pages linking to these articles, the referral traffic would increase, and search engine ranking will be much better.
Given the number of likes and shares infographics get on social media, they are another important link building method that you simply can’t ignore. The combination of attractive visuals and short and precise information is very appealing to readers.
There is a good chance you will generate more traffic from them than from blog posts. They will also enhance your brand visibility so make sure you include your logo when creating them.
To build a successful blog, it’s important to use different tactics. Social media, guest posts, infographics, and other methods can generate traffic, but you need to be smart about the way you implement them.
And remember, your ranking on the search engines will primarily depend on the quality of your content and the credibility of your links.