In today’s increasingly digital world, it can be difficult to know what you should be doing to reach more customers. No matter what your business offers, you are competing with the entire world for people’s attention and care.
Everything is available instantaneously, and your content is no longer competing only with your competitor’s content, it’s competing with all of the cute kittens on the internet, all of those hilarious videos of people falling over, and every type of news that exists.
The following will break down four things that you can incorporate into your marketing strategies to make sure that you are reaching as many potential clients as possible.
1. Give Away Something Valuable for Free
This one will never get old. Why? Because people love free things. Yes, you heard that right, giving away something for free can be one of your strongest marketing moves. Share information with your audience in the form of informative blog posts, relevant free online courses, or use free ebooks.
You don’t have to gain anything in return, just don’t charge money for this service. It’s more than fine to have someone sign up for your email list in exchange for this. Content that is valuable and useful will be shared among people. In turn, your brand will be set before new eyes.
Many businesses are also having lots of success with item giveaways on social media. Typically, a giveaway works by offering up something someone would want, like a book or a prize of some kind.
Anyone who follows and then shares the post or tags friends in the comments will be entered into the draw. This will bring lots of fresh eyes to your content as people tend to look at the posts they are tagged in or posts that their friends have made.
2. Be Open to All Forms of Communication
Not one customer is the same and it follows that not one customer is going to communicate in exactly the same way. Don’t limit yourself by only being accessible in a few formats.
Phone numbers, email addresses, direct messaging on social media platforms, physical locations, websites with digital chat, and text messaging capabilities should all be available to your potential clientele.
According to the people behind Messente SMS API, 70% of customers want to be able to use mobile messaging for troubleshooting. Some people will move on to a competitor if their preferred method of interaction isn’t available to them.
3. Exchange Audiences on Social Media
This is a particularly special one because it not only helps you reach a wider audience, but it helps someone else reach a wider audience as well. You’re looking to exchange guest posts, podcasts, or the content of any form with another business.
You don’t want a business that is your competitor, rather, you want a person or corporation whose products or services complement your own—someone within the same crowd culture as you.
Then you swap content management for a day or make a joint video or do some project together that you can both post about. This will result in many people who regularly ingest your content checking out your complimentary business’ page and their regular audience looking you up.
4. Get Clever With Shout Out Requests
There is lots of space to get creative with social media shout outs. For example, you might provide a reward or free item to those who tag you in a tweet about your product. You might send a gift to those who post a review of your product on Instagram and tag you in the post.
This type of reward system encourages people to share your business with those in their social group, resulting in more eyes on your brand.
The above four strategies will help you maximize your presence in today’s competitive digital landscape. The more eyeballs that fall organically upon your brand and your content, the more likely it is that you will come in contact with someone who requires your product or service.
Each of the above points should be thought about and applied regularly to get the best results.
It is important to note that whenever you interact with customers in the digital sphere you should be aware of what information the hosting platforms are collecting and how they are using this data.
If a potential client is sharing their information with you, it is your responsibility to make sure that this information is safe, secure, and used only for the reasons your customers gave it to you.