What Are The Main Product Development Stages?

Creating a new product takes a lot of work. To people who haven’t done it before, it seems quite simple from the outside. You have an idea about a product, and then you just create it. But it’s not that easy. It’s like learning to swim by reading a book about it.

You can’t know how to do it until you go through all of the steps yourself and test it out in real life. There are no universally accepted definitions of the product development cycle, and a lot of businesses don’t agree on all of the stages. Follow this page to read more https://www.sentinelassam.com/editorial/the-what-and-why-of-new-product-development-583795

Even if the mutual agreement overlaps at some points, the concrete points where one stage stops and another one begins is still a gray zone. Additionally, some companies believe that the end of the product development cycle is the launch of the product. Others believe that even the released product can be improved and make incremental adjustments and enhancements over time. 

Constructing the concept

This is the stage where a lot of ideas get generated. Teams of people sit together and brainstorm until they find something that clicks with everyone. There are individuals that are constantly on the lookout for innovative and new methods to improve existing products and services, as well as how to market them to buyers. In this stage, a lot of new concepts get introduced, which then go on to the next stage.

Confirming the feasibility

Monitoring Product

During the first stage, there will be a lot of ideas thrown at the whiteboard. Even though they’ll all be written down, some of them will be better than others. The lengthy initial list needs to be shortened in order to progress further. You can’t create ten products all at once. Go to this website for more info.

The aim of the second stage is to select a single feature, product, or service that needs to be pursued further. There are multiple methods to screen the initial concepts and determine which one is feasible with the correct budget. Let’s say that there’s a tie between three products that are all equally good.

Picking the right one will require uniformity across the board, and one of the best ways to do so is by using weighted scoring tools. Multiple choice answers about the product will show which one is overwhelmingly positive.

Then, the company can call some of their ideal customers and ask them for an opinion, as well as some ideas. This is a great way to see if your target audience actually wants to buy the product in the future. 

Constructing a working prototype

We could all use a time machine, but no one in the world could build it. That’s why it’s important to have a working prototype before you start creating marketing campaigns about the new feature. The software might seem easier than physical products, but a few bugs can make the project lag for weeks without substantial progress.

Engineering teams are usually the ones who construct a rudimentary mockup of a program or a product to demonstrate whether it really works. In some cases, they stick to developing wireframes too. 

Building the product and marketing it at the same time

When you get a bit of feedback from a few focus groups about the prototype, it’s time to create the real deal. At the start, it’s best to focus on implementing an MVP, which is a minimal viable product. The first version of your product will not be like the idea generated in the brainstorming session.

If that were the case, it would take years until new products get released. While this phase is going on, the marketing teams can collaborate with the engineers and create strategies that include a unique selling proposition, as well as campaigns to raise awareness.

It’s important to note that the marketing team can create the messaging materials while the product development team is working. The features that the focus groups loved the most can be used as ads and then distributed to social media channels to raise a bit of hype. 


As soon as you’ve issued out a minimum viable product, it’s time to make it available for purchase. This is a stage where feedback is crucial, and you need to gain as much insight as possible. During this period, you’ll see whether the marketing efforts pay off and how will the buyers react. Their interest can be measured through online metrics, as well as regular sales.

Your staff will contact prospects and leads to inform them about the new addition to your services, and you’ll gather a lot of feedback. Once you have a couple of suggestions, it’s wise to incorporate the real-world input into the development process again. That will enhance the user experience, and you’ll be able to improve on the first release.

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