The way we used to consume video content has completely changed, everything today is online. No more going to the DVD rental store, no more waiting for Netflix to deliver discs in our mail box.
In short, everything about the way we used to watch movies and shows has evolved and this is just the start. It is especially due to the Covid-19 that the growth in streaming platforms has accelerated, every other day there is a new streaming platform popping up, trying to get a share of the market with its different offerings.
However, consumers have seen such exponential growth in this industry that the demand for even more enhanced experiences has increased. During the lockdown people have streamed so much that they’ve exhausted their Netflix libraries and seen all the best movies on Netflix and other streaming services, so now that they’ve pretty much watched everything available in their region, they are giving other platforms a chance.
Video technologies such as low latency for all OTT distribution formats, VR, Multiview, super-resolution, and 5G would be critical in elevating the user experience. They will provide end-users with the unforgettable experiences they seek in 2021 if they are properly leveraged.
Here Are 5 Streaming Technologies that Enhancing User Experience
8K Virtual Reality
Despite its enormous potential, Virtual Reality has previously been a frustrating experience for the user. The lack of genuinely useful applications, low quality display and images, and low quality recording experience have all contributed to VR’s innovation potential to fall.
With the exponential growth of 8K technology, 5G networks, and high-quality, cheaper 8K which is capable of HMD, the time has finally come to get the most enjoyment out of 8K VR. Providers now have a great chance to provide high-quality and less expensive VR experiences, with primary tech components ready for mass scale. VR has great potential and future in video games, in fact, it is already changing the industry!
Due to the rapidly growing interest in virtual reality, the company has joined a couple of companies that have established a “Virtual Reality Video Forum.” This community has helped to develop end-to-end virtual reality standards for live and on-demand content distribution.
Many previous attempts to optimize available bandwidth using viewport technologies failed, resulting in more fiddly integration being sacrificed.
With so many platforms to enhance your streaming experience, you still need someone when you’re lonely. Television viewing patterns are skyrocketing, Multiview and Watch Together services gained traction in 2020, enabling viewers to view an event from multiple viewpoints.
Some websites have pioneered innovative ways for users to experiment with new things. On a shared screen, family and friends can watch movies together while maintaining social distance.
Viewers who want to watch several channels at once or engage with friends when watching their favorite content “together” are becoming the trend.
Extremely High Resolution
In some cases, the pandemic has shown that “old” content needs to be broadcasted again and improved in quality. This is particularly true of older movies and shows that were filmed in Standard Definition (SD) and couldn’t be broadcast in a high-definition format like UHD.
Modern viewers simply cannot tolerate poor quality when streaming videos, so media providers must now have modified and updated versions of this “dated” material.
With the introduction of Ultra High Definition, the need to convert SD or HD content to a higher resolution in order to display it correctly on a UHD screen has grown more than ever (UHD).
Content creators want their work to be able to be viewed on every UHD screen and to be able to move their work from SD to UHD on its own.
Immersive Apps that need 5G
With the initial launch of 5G, people also got the advantages of New Radio efficiencies aka NR, which resulted in a greater available bitrate. The opportunity to have low latency is one more benefit of 5G.
This capability implies far more than only transmitting video rapidly; it also incorporates laying the basis for more realistic virtual interactions free of central cloud latency.
Higher bitrate range, lower latency, and massive scalability are only a few of the benefits of 5G as a video streaming revolution.
Owing to significant investments in 5G technology, the telecommunications industry has transitioned their “fixed network” to Software-Defined Architecture using Software Defined Networks and Multi-Access Edge Computing in recent times.
Delivery of Relevant Content
Context adaptive delivery (CAD) creates a complex workflow that combines the intrinsic context of video content with the context of the delivery network. The popularity of over-the-top (OTT) delivery has exploded in recent years, with no sign of slowing down.
Despite obstacles during the first pandemic lockdowns, the telecommunications industry reached out to content providers and reached deals with them to reduce bitrates for particular forms of content in order to keep critical communications networks operational.
They also agreed to carefully schedule downloads of common new material, such as gaming updates, as part of their collaboration.
The industry is reaching a point of maturity when it comes to new OTT developments. New OTT developments are surfacing, while others are being refined and consolidated. The popularity of formats like CMAF is also a progressive indication, which has the potential to further shake things up.
Furthermore, the streaming industry is confronted with new problems. After the unprecedented changes of the previous year, it will be fascinating to see how 2021 unfolds.